How does this accelerate reaching 1B people when we're reducing the amount of places it's available?Updated 2 months ago

Amazon has built one of the largest audiences of quality entertainment content and placing The Chosen in that ecosystem gives millions the chance to experience the show, people who may have never otherwise discovered the show, connecting with new viewers who may have never traditionally engaged with The Chosen Series. Because of this exclusive deal with Amazon, Amazon is committed to pour in more marketing dollars, focused attention, and resources to promote the show around the world. Before, when The Chosen did not have an EXCLUSIVE streaming partner, and the show appeared on multiple platforms, streaming services weren't incentivized to promote it. Amazon is now backing the marketing of the show to reach new viewers with this exclusive deal through strategic marketing placement and show promotion.